GLN’s ProGuideTM is a scientific matching tool tracking over 800 individual criteria and preferences on a subject’s recreational and lifestyle preferences, budget, golfing habits, and location desires. Under a manual and grueling process, GLN typically waited 24 to 48 hours for a match to be returned.
Using Inzata to analyze customer preferences and satisfaction scores, GLN developed a sophisticated proprietary match algorithm that returned high-quality results in less than four seconds. GLN automated their business model, ingesting customer data, analyzing customer preferences, scoring and filtering against more than 400 individual golf properties (with more than 60,000 possible feature combinations), to return accurate high quality results in seconds.
GLN uses Inzata Analytics to create new revenue sources by performing advanced analysis on the vast store of data they collected on golf club amenities and market performance. GLN securely processes data and generates customized preference and behavior analytics that they are able to monetize with a number of paying audiences: Golf Club operators, real estate professionals, lifestyle marketers, equipment manufacturers, and property developers. GLN expects this new revenue source to generate new revenue “in the millions.”
