Big Data, Data Analytics

How To Use Big Data to Improve Your Customer Service

Customer encounter is everything.

Recent research has revealed that 90 percent of buyers are willing in order to pay a premium with regard to better customer encounter. The key will be understanding what an improved experience actually means for a customer, however.

The rise of analytics has positioned companies to achieve closer client analysis—on a far greater scale compared to feedback surveys or even social media comments. With access to a mix associated with complex data sets from an array of sources, businesses now have much better insight into customer behavior, leading to higher product sales numbers and better customer service.

With that in mind, here are usually five ways you can use this new emphasis on data to deliver better customer care.

1. Know Your Target Audience Much better

Within the past, data collected on consumer interactions were mainly drawn from statement and direct wedding. These sources offered some level of insight but had been difficult to aggregate—making it a challenge to get a comprehensive see. Today, companies are able to examine thousands of data points on each customer to better understand and segment their best customers.

For example, companies have used big information to figure out how millennial buying habits differ from previous generations. In terms associated with a singular product, businesses now understand why the product...

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Customer experience is everything.

Recent research has revealed that 90 percent of buyers are willing to pay a premium for better customer experience. The key is understanding what an improved experience actually means for a customer, however.

The rise associated with analytics has positioned companies to achieve closer customer analysis—on a far greater scale than feedback surveys or social media comments. With access to a mix of complex data sets from an array of sources, companies now have better insight into customer behavior, leading to higher sales numbers and better customer service.

With that will in mind, here are five ways you can use this new emphasis on information to deliver much better customer care.

1 . Know Your Target Audience Much Better

In the past, data collected on customer interactions were primarily drawn from observation and direct engagement. These sources provided some level of insight but were difficult to aggregate—making it a challenge to get a comprehensive view. Today, companies are able to examine thousands of information points on each customer to better understand and segment their best customers.

For example , companies have used big data to figure out how millennial buying habits differ from previous generations. In terms of a singular product, companies now understand why the product…