Schaefer Outfitters produces and sells apparel, accessories, and gear made specifically for those who live in rural areas nationwide
Business Challenges
Multiple product sales channels
No way to predict when new inventory needs to be ordered
No way to see an overall sales picture
No insights into who (Demographically) is buying what
No way to automate reports required for marketing decisions
The Inzata Solution
Inzata connected to Schaefer’s internal sales databases used for phone sales as well as their Shopify database used for online sales. Inzata was able to build a unified view of the data that was within 1% accuracy of previously made EOY sales reports. We then automated the requirement of their marketing vendor for monthly export of sales and customers. Schaefer can now view trends of product sales to predict when inventory needs to be increased as well as learn what demographics have bought what items.
Results
Detailed demographic data enrichment was done for 18,000 active customers, providing new insights on demographic and generational shifts among the customer base
Reduced inventory shortages by over 50% due to Inzata reporting showing the trends of product
Detailed demographic data enrichment was done for 18,000 active customers, providing new insights on demographic and generational shifts among the customer base